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Cartoon Modern: Style and Design in 1950s Animation, by Amid Amidi
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Between the classic films of Walt Disney in the 1940s and the televised cartoon revolution of the 1960s was a critical period in the history of animation. Amid Amidi, of the influential Animation Blast magazine and CartoonBrew blog, charts the evolution of the modern style in animation, which largely discarded the "lifelike" aesthetic for a more graphic and often abstract approach. Abundantly found in commercials, industrial and educational films, fair and expo infotainment, and more, this quickly popular cartoon modernism shared much with the painting and graphic design movements of the era. Showcasing hundreds of rare and forgotten sketches, model boards, cels, and film stills, Cartoon Modern is a thoroughly researched, eye-popping, and delightful account of a vital decade of animation design.
- Sales Rank: #554499 in Books
- Published on: 2006-08-10
- Original language: English
- Number of items: 1
- Dimensions: 11.30" h x 1.00" w x 8.90" l, 2.84 pounds
- Binding: Hardcover
- 200 pages
About the Author
Amid Amidi is the publisher and editor of the magazine Animation Blast and cofounder of the popular animation blog CartoonBrew.com. In addition to writing, Amidi works in the animation industry. The author of The Art of Robots (0-8118-4549-4), he lives in Los Angeles.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Cool, Fun and Essential
By R. Schaad
This book covers a vital an oft-neglected period in animation history. When I first laid eyes upon it, in a bookstore, I think I audibly gasped. It is that beautiful. Do not hesitate to purchase this book, which incidentally, won the Theatre Library Association Award for outstanding book in the area of film or broadcasting. Hopefully, there'll be a sequel.
0 of 0 people found the following review helpful.
Great History Lesson
By Mathew H. Ross
This book is so much more than I thought it would be. An incredible source of art, artists and companies, this book is an essential for those who respect animation in general. Incredible reference for the price!
27 of 29 people found the following review helpful.
'Thought I'd Died and Gone to Cartoon Heaven
By Iconophoric
Like many of my peers, as I grew up, my interest in animation gravitated toward the full animation of the Golden Age: Robert McKimson, Bob Clampett, Chuck Jones, et al, for a long while disdaining any form of animated minimalism, even the kind represented in this book. By the age of 7 or 8, we had come to associate Top Cat, Deputy Dawg, The Flintstones, The Jetsons and all the minimal animation that had once been among our favorites with shoddy cheapness. (Even as a small child, I remember several of us sitting around talking about cartoons, and laughing to scorn at the way the same background tree kept passing every couple of seconds in Hanna-Barbera chase scenes. We wondered, did they think we weren't catching that?!) 'Limited animation', those dread words, became poision for all us growing young animation fans.
I'm not sure when my respect and interest in minimal/modern animation returned in a changed form, but I think it had to be in the mid 80s, when the best of UPA appeared suddenly on a couple of VHS tapes: Gerald McBoing Boing, The Tell-Tale Heart, Unicorn in the Garden, Christopher Crumpet, The Rise of Duton Lange, Family Circus, etc. On the rebound, the '50s fine art/graphic design style of these cartoons knocked me out. After seeing these shorts, I started seeking out more examples of this style of animation in old TV commercial reels, and then started noticing the style spilling over into point of purchase, packaging design and magazine ads of the period. By this point, I was a fatally hooked "modern."
This book will throughly scratch the itch of those baby boomers whose earliest TV memories may include those brief Tom Terrific segments from Captain Kangaroo, as well as the younger reader who will feel the irresistable draw of a very strong retro style. The pictures (and there are a ton of them) are pretty, and instantly evocative, and the text hits a smart median between scholarly and entertaining.
Five stars. If you have anyone with any level of popular art/film/animation/graphic design interest on your Christmas list, I'd bear this book in mind.
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